The Kadayawan festival is a celebration of Davao’s rich culture and the abundance of its fruit, vegetable, and flower harvests. PLDT Home recognizes it is one of the city’s major events, and it champions Davao’s indigenous heritage. Hence, for this year, the brand forged another fruitful partnership with the Crown Jewel of Mindanao.
As a dedicated partner, PLDT Home brought exciting surprises for festival goers. The brand sponsored the Hiyas ng Kadayawan, a beauty pageant that honors the city’s eleven indigenous tribes, for which 20-year-old Sittie NorhannaSangcaan of the Hiyas ng Bangsa Maranao was crowned. The sponsorship reinforced PLDT Home support for the tribes, ensuring they are connected within and beyond their communities.
PLDT Home has long been at the forefront of Kadayawan celebrations. It provided a reliable PLDT Home Fiber connectivity at key festival venues, such as the Davao Tourism Office, Kasikas sa Kadayawan, Hiyas ng Kadayawan, and the Kadayawan Trade Fair and Bazaar. The reliable internet provision has helped the city enjoy smooth live streams, content creation, and overall seamless communication for event organizers, media, content creators, and festival attendees.

Bringing PLDT Home Closer to Davaoeños
To make their presence more accessible, PLDT Home set up satellite booths at several locations in the city. It showcased its offerings at PLDT Ponciano, Gaisano Grand City Buhangin, Rizal Park, and Magsaysay Park. Festival attendees were warmly welcomed by friendly PLDT Home representatives at each booth, where they could seamlessly explore product options, ask questions, and even apply for services on the spot. The booths also featured a special, limited-time Kadayawan salethat added extra excitement to the experience.
Adding to the excitement was TV5 Vibe Jock and heartthrob Joao Constancia, who was thrilled to experience and celebrate the Kadayawan festival. He made appearances at every PLDT Home satellite booth, engaging in meet-and-greet sessions, photo opportunities, and fun activities with his fans.
Exclusive Kadayawan Promos
In celebration of Kadayawan, Davaoeños can save up to ₱3,600 (with free installation and activation) on PLDT Home Unlimited Fiber Plan 1399 and up (with free speed boost, free Cignal cable channels, and unlimited landline and mobile calls) when they apply until August 31, 2025.

Another exciting promo is that PLDT Home now offers a Fiber Prepaid option for those who prefer an unlimited, no lock-up option. Enjoy 7 days of unlimited internet at 50 Mbps with no long-term commitment for just ₱999.
With its unwavering presence throughout the festival, PLDT Home proved that its role goes beyond providing connectivity. The brand’s Here for Kadayawan campaign embodies its dedication to Davao’s culture, progress, and people, reinforcing its place as the most trusted telco and a true partner in the city’s growth and celebration.