Davao City has reached a new milestone in tech retail with the opening of the region’s first-ever Apple Premium Partner (APP) store at SM Lanang. The store is operated by Power Mac Center (PMC), Apple’s long-time premier partner in the Philippines and remains the only reseller in the country authorized to open this kind of store.
APP stores are the highest classification of Apple reseller outlets worldwide. Recognized for their sleek, minimalist design, these spaces offer the complete Apple experience under one roof: retail, service, and training.
“Our APP stores are more than just shops. They’re community spaces where Apple fans can connect, explore, and learn,” said Joey Alvarez, PMC Director for Marketing and Product Management. “This expansion brings that experience to Mindanao for the very first time.”
The new store is more than a retail outlet. It creates opportunities for local employment and professional growth, with PMC providing competitive pay, technical and leadership training, life skills coaching, and a supportive work environment.
On a larger scale, the APP store also supports schools, offices, and enterprises looking to strengthen their digital ecosystems. Organizations can connect with PMC’s Education and Enterprise groups for expert, Apple-authorized solutions tailored to their needs.
With this opening, Davao officially joins the global map of APP destinations in bringing Apple’s premium experience closer to Mindanao and anchoring it in the local community.
