HONOR Philippines continues its aggressive retail expansion with the opening of its newest experience store at SM Lanang, Davao City, which brings cutting-edge technology closer to Mindanao tech consumers. The launch also coincides with the arrival of HONOR’s latest mid-range powerhouses: the HONOR 400 5G and HONOR 400 Pro 5G, phones that are both packed with industry-leading AI innovations.
Members of the Davao Bloggers Society have witnessed this eventful branch opening as well as HONOR’s AI-capable 400 Series and other topnotch tech offerings.
Strategic Mindanao Expansion
The SM Lanang opening is another crucial milestone in HONOR’s nationwide growth. “We’ve opened hundreds of stores this year alone,” shared Pao Oga, HONOR Philippines’ PR Manager. The new branch showcases HONOR’s wide product range, including new releases like the Magic V5 foldable, Pad 10 tablet, and wearable devices like the HONOR Watch 4, as part of the brand’s strategy to become a complete tech lifestyle provider.
Located at the Cyberzone area of the third floor of SM Lanang, HONOR enthusiasts and tech device seekers can now experience hands-on demonstrations of the latest HONOR products while enjoying personalized shopping assistance from HONOR’s product specialists.
Some of the hit devices with DBS members are HONOR’s 400 Series, which they took photos with, and HONOR’s new clip-on earphones that offer an immersive sound, perfect for workout enthusiasts. Physically, the members love its elegant design and the comfort of wearing it.
The HONOR 400 5G and HONOR 400 Pro 5G
The HONOR 400 5G (PHP 22,999) delivers pro-level features with its 200MP main camera, 6000mAh battery, and rugged IP66 rating. On the other hand, its premium sibling, the 400 Pro 5G (PHP 32,999), upgrades with a telephoto lens, faster charging, and an adaptive LTPO display. Both phones run on MagicOS 9.0, featuring AI productivity tools and the innovative Magic Portal for seamless cross-app navigation.
AI Takes Center Stage
HONOR has emphasized its commitment to AI-driven experiences. “We’re highlighting AI image-to-video conversion, a feature usually requiring third-party apps, but built directly into the HONOR 400 series,” revealed Pao Oga. “This technology was recently showcased in campaigns featuring the wedding pictorial of EA de Guzman and Shaira Diaz, showing HONOR 400 5G’s emotional storytelling potential.”
The HONOR 400 Pro 5G, on the other hand, strutted its stuff at the GMA Gala 2025 as the official smartphone partner for the second year around, and the New Hue Video Music Awards where its 200MP AI camera captured stunning portraits of GMA artists and OPM stars Cup of Joe and Maki. This endeavor also shows that HONOR is committed to supporting local artists.
The flagship killer, HONOR 400 Pro 5G is revolutionizing mobile photography. The Pro model’s 50MP Telephoto lens with 3x optical zoom and AI-enhanced portraits delivers studio-quality results, perfect for events like the one mentioned above.
The HONOR 400 Pro 5G builds on last year’s success with premium upgrades while retaining fan-favorite features like the 6000mAh battery and 88W fast charging. The device’s AI-powered 50x zoom and advanced imaging capabilities are set to raise the bar for mid-range smartphones, proving once again that HONOR can rival flagship performance while supporting Philippine entertainment.
HONOR 400 5G and HONOR 400 Pro 5G also boast AI-powered photography tools, real-time translation, and smart editing features like object removal and portrait enhancement for intuitive, non-technical users.
Takeaway
With this dual launch, HONOR strengthens its position in the competitive mid-range segment while bringing advanced AI technology within reach of Filipino consumers. As Pao Oga said, “We want those emotional connection features—that “kurot sa puso” while delivering real-world innovation.”
The HONOR 400 series is now available at all HONOR Experience Stores, kiosks, and official online partners.
